In an update to his recent Law360 article, David A. Wheeler AIGP, Intellectual Property Partner and leader of NGE’s Cybersecurity & Data Privacy team, expands on reducing the risk of UID2 class actions. UID2, a framework designed as a privacy-conscious alternative to third-party cookies, allows advertisers to recognize users while offering transparency and opt-out options.
David highlights two recent lawsuits filed against The Trade Desk Inc. alleging illegal tracking of customers’ personal information without their consent. He also provides tips for shaping privacy policies, including mechanisms for users to opt-out.
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