Michael Kelber and Laurel W. Salisbury recently published “Offsides? The evolving legal risks of ambush marketing” in The Trademark Lawyer Magazine.
In the article, Michael and Laurel explore why ambush marketing, while often viewed as a cost-effective way to gain visibility around major events, carries significant legal risk. The value of sponsorships depends on exclusivity, protected through trademark law, false advertising rules, unfair competition principles, and event-specific regulations. Even indirect tactics that suggest an association can expose brands to liability, making ambush marketing far more complex than it may appear.
Read the full article here: https://trademarklawyermagazine.com/offsides-the-evolving-legal-risks-of-ambush-marketing/
