Intellectual Property attorneys Lee Eulgen and Alexandra Maloney recently published The Trademark Lawyer Magazine article, “New slogan, new packaging, and letter of protest: Danone v. Chobani”. Through the lens of a lawsuit filed by Danone against Chobani, the article examines the rising trend of brands pushing back in alleged trademark infringements. NGE attorneys describe the importance between defending trademark infringement claims and trade dress claims, advising clients to make both as distinct as possible to strengthen enforcement efforts.
To read the full article, click here.
