Michael Kelber Featured on Good Morning America Discussing Smucker’s Trademark Lawsuit Against Trader Joe’s

Michael Kelber, partner and chair of our Intellectual Property practice group, shared insights on Smucker’s lawsuit against Trader Joe’s during a Good Morning America First Look segment that aired this morning on ABC News.

Michael explained that while recipes and ingredients generally can’t be trademarked, unique shapes or non-functional features can qualify for trademark protection. He also noted that Trader Joe’s may argue the crimping is functional, as it helps seal the sandwich.

Watch the full segment below: